After graduating in communication design from Augsburg University of Applied Sciences, Leni moved to Berlin in 2019. After several internships, she began working there as a freelance illustrator.

 

It all started with an Etsy shop. She designed greeting cards, fabric samples, and stickers and had them produced. Since her fabric designs, in particular, sold well, she quickly focused on fabric design. By 2020, Leni had established herself as a freelance fabric designer, working with renowned clients such as Lillestoff, Alles für Selbermacher, Poshpinks, and Mountain Merch to showcase her detailed, hand-drawn designs.

 

In early 2024, Leni expanded her repertoire and joined Wild as Heck to create illustrations for their hats, made from 100% luxurious Australian wool. Developing an idea into a tangible product holds a special place in Leni's heart.

 

Recently, Leni traveled to London and Birmingham to gather inspiration for her novel and felt an unexpected connection to Birmingham, which led her to leave her life in Germany behind and move there to pursue a fresh start and a creative future.

 

Feel free to contact Leni Lupin for commissions.